Get Started
Take a Tour

Meet Xüdle:


Xüdle is the creation of Infinity Arts, a web design and development firm that has been providing custom solutions to businesses for over 15 years. Over the course of our career we've had the privilege of working with many winery clients for both Branding and Custom Web Applications. We found the business software for the industry to be extremely fragmented which became the inspiration for the creation of Xüdle.


With a highly experienced team of wine business professionals, developers and designers Xüdle has released a complete cloud based sales solution set out to solve the software challenges facing winery direct to consumer sales.

The Team


Michael Leahy
The Visionary, Yes Man

As the Owner and Lead Developer, Michael leads the helm with his unique skillset of both programming and sales and marketing. With a keen eye for design and action driven opportunities, Michael is able to develop and build software that gives our clients the tools they need to improve sales and grow their wine clubs. Michael's passion for bringing modern, cloud-based technology that provides a single customer view to the wine industry has fueled a fire here at Xüdle that is making an impact today on how the wine industry sells wine for years to come.

Ragan Erickson
The Marketeer, Results Fanatic

Ragan brings over a decade of experience running the sales and marketing efforts for one of the busiest wineries in Southern California. Coupled with her experience working for a food technology startup, Ragan is a huge proponent of modern technology in the wine industry and isn't afraid to show it.

Torrey Schaefer
Account Execütive

A seasoned sales executive, Torrey brings passion, enthusiasm and focus to the office every morning. With over a decade of experience in building customer relationships Torrey is a rock star at heeding our clients’ needs. On the weekends you will likely find her hiking in the Sierra Nevada’s, exploring the coastal caves or rock climbing in Joshua Tree.

Arianna Hall
The Strategist

Arianna wields her passion for writing, organizational prowess, and extensive social media/marketing knowledge to give clients the results they deserve. With a BA in Public Relations, she has a comprehensive understanding of what it takes to be an unstoppable force in the wine industry.

Jake McGrath
The Creative One

Jake has been designing and developing custom websites for over 10 years. His in-depth comprehension of user behaviors has greatly improved the Xüdle product. Jake has a natural talent for thoughtful and sales driven design which has routinely benefitted our clients.

David Garcia
Programmer

David Garcia is a skilled and resourceful programmer with a Bachelor of Arts degree in Business Management and a love for web development. After years of managing a rental car business, David decided to pursue a new challenge, and became a student of Computer Science. He specialized in Software Engineering and received his Masters of Science degree in May of 2015. David lives in sunny San Diego County with his girlfriend, cat, and an obscene amount of Apple products. When not programming you can find David exploring San Diego’s craft brewery and urban winery scene.

Mandy Leahy
The Wearer of Many Hats

Mandy has been with the company since inception and has worn just about every hat – from Project Manager, Human Resource Manager, and Sales Manager to Accountant. A huge proponent for automated systems and cloud-technology, Mandy brings her enthusiasm for modern tech and improved efficiencies to the wine business.


Xüdle is always looking for talented, hard-working and personable team members. If you are interested in a position within our fast-paced and growing company please send us a message and we will be in touch.