Just Launched: CallawayWinery.com site redesign and optimization
With the goal of showcasing multiple tasting rooms while leading the guest gracefully to their most frequently visited pages, we launched the totally revamped Callaway Winery website.
Located in Temecula, CA, Callaway Winery was founded in 1974 and was the first winery to open its doors in the Temecula Valley.
User Behavior Matters
We don’t just design beautiful websites, we drive traffic. Spending time researching user behaviors allows us to customize your website to meet the true needs of your site visitors. Are guests visiting your site to join your wine club? Or do they just want to know your tasting room hours of operation? How many times do your members visit their special wine club member only pages? These are just a few pieces of data that we utilize to maximize the site’s functionality.
Every website should have highly specific goals and Callaway Winery did not disappoint. Using the goals, we designed the site to casually move the user down the appropriate path. This casual process returns high rewards – like wine purchases, restaurant reservations and tasting bookings.
But don’t take our word for it, check out the full site at CallawayWinery.com
At Xudle, we recommend updating your website at least every three years. If it’s been awhile and you want some fresh eyes on your content and design, reach out to us! We have affordable options with major impact too.