Tag Archives: promotions
Posted on November 16, 2021 in News and Releases
Proprietary Software as a Service (SaaS) provides wineries with an intuitive all-in-one solution to sell wine online and capitalize on a busy post-pandemic holiday shopping season
AUBURN, Ala., Nov. 16, 2021 (GLOBE NEWSWIRE) — The 2021 holiday shopping season is well underway, creating unique opportunities for businesses adapting to new e-commerce models in the wake of the pandemic. Some wineries see as high as 40% of yearly revenue earned in the fourth quarter. Xüdle, a comprehensive cloud-based software for wineries, makes it easy to manage day-to-day operations in-person and online.
Xüdle Software Enables Data-Driven Decisions
The wine industry is still recovering from an abrupt shift to online sales – a shift that’s expected to stay. In fact, for a lot of wineries, the online store is what kept their business alive during one of the most trying times of our generation. “Since the pandemic, we’ve seen a massive shift to online sales and reservations. What once was the least performing Direct to Consumer (DTC) sales channel for a winery quickly became the most significant,” said Ragan Erickson, President at Xüdle. “Not only does Xüdle make selling wine and booking reservations online easy, it offers a breadth of powerful tools to optimize wine businesses based on data.”
“One of the major benefits we hear from our customers every day is the relief of the all-in-one system – the channels talk to each other, so everyone is making decisions based on a single source of information,” Erickson noted.
With that peace of mind in place, wine businesses can stick to what they do best – selling wine through an unforgettable experience. Erickson shared three ways Xüdle is helping wineries sell more this holiday season:
- Some of Xüdle customers see over 80% of their revenue coming from Wine Club Members alone. Xüdle offers Wine Club member metrics to learn from and cater to behavior, and best leverage a wine brand’s primary revenue source.
- Xüdle winery software can pinpoint other high/low performing areas, to simply see where to focus efforts – ideal for businesses projecting low returns for OND (October November, December).
- With Xüdle’s e-commerce solution, guests can make purchases online, update their contact information, and book reservations. Having insight on customers’ interactions empowers wineries to tailor experiences.
Delivering Exceptional Experiences Starts With Seamless Service
Maintaining and growing online sales requires experienced and user-friendly systems. Xüdle winery software cracked the code on both ends – then, automated the process for a comprehensive solution that’s ready to improve business operations:
- Wine club metrics
- Automatic batch billing
- Member access
- Customized shipments
- Customer Relationship Management
- Website integration
“COVID-19 continues to place uncertainty on in-person experiences,” said Erickson. “But something we know for sure is that holiday demand is always high. Having reliable software to meet customers wherever they want to do business is critical to never missing a beat in your revenue stream. And, using real-time insights to tap into your customer base behavior is the best way to drive larger purchase values and quantity over time.”
For more tips on how to boost wine sales during the holidays, visit xudle.com.
Xüdle is a leading all-in-one software solution provider with e-commerce, point of sale, reservation, event, wine club, and inventory management that elevates guests’ experiences, boosts profitability, and minimizes the workload.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/69497b44-f1d8-4cdd-9093-769a3b15f704
Posted on November 10, 2021 in Tools and Tips
Black Friday is just around the corner, launching wineries across the nation into the busiest month of the year. With online order processing, shipping fulfillment and customer service taking over every waking hour during the last month of the year, the thought of taking large bulk orders might just send you over the edge. That’s where Xüdle can help.
Take a look at our top three tips for maximizing your end-of-year sales through Corporate Gifting.
Step 1: Plan your Marketing (it’s not too late)
- We recommend starting your communication about corporate gifting immediately. And don’t worry, it’s not too late.
- Your communication should include Social, Email, Website, and Tasting Room collateral.
- Corporate gifting includes multiple steps; most notably, requiring the contact information and shipping address for the gift receivers. We recommend including a blog post, PDF with instructions, or a website help page devoted to your procedures.
Step 2: Plan Your Sales Execution
- Decide how you want your customers to communicate their order information. We recommend a custom webform on your website. However, you can simply request for your customer to reach out via email or phone. In fact, we’ve made it very easy – after you take the initial call, simply email them our import spreadsheet to complete and send back.
- A custom webform can be created quickly. View our sample here. If you would like a quote to have Xüdle assist, please email us here. Our turnaround time is quick – usually 1-2 days.
Step 3: Understand the Xüdle Procedure
- After you receive the order, submit the excel file to email@example.com. Please allow 1-3 business days for the orders to be generated.
- Read through our help article to fully understand the process.
- Reach out to firstname.lastname@example.org with any questions.
Don’t allow the logistics of processing a large corporate order to overwhelm you, let us help! But hurry, the last day to ship ground for the holidays is December 15th.
Happy Holidays from Xüdle
Posted on October 19, 2021 in Tools and Tips
October, November, and December (OND) are the busiest months of the year for e-commerce sales in the alcohol industry.
During the holiday season, as consumers get together to celebrate, gift, and increase their alcohol intake, we prepare for the big push to hit our end-of-year sales goals. Days such as Black Friday, Small Business Saturday, and Cyber Monday can throw buyers into a frenzy, especially if there are deals to be had. For many wine businesses, as much as 40% of yearly revenue can come in the fourth quarter.
In addition, changes in consumer behavior driven by the COVID-19 pandemic have led to a renewed interest in cooking, food pairings, and remote socializing, which have enhanced the desire to drink wine at home. Pre-lockdown tendencies to spend $8-$12 per glass on-premise are shifting to many consumers reallocating their discretionary income to off-premise premium wine, often at $20+ per bottle. Alongside off-premise purchases, online sales of alcohol through the convenience of e-commerce channels are estimated to be up over 300% year-over-year through July 2020 (IWSR, 2020). These trends show that now more than ever is the time to focus on increasing online wine sales, as e-commerce becomes the ‘new normal’ and opens up opportunities to connect with new consumer demographics.
One of the best ways to boost revenue coming in from your website is to implement discounts and promotions in the fourth quarter. During OND of last year, Xüdle’s 20 best-performing clients in e-commerce sales had on average a discount or promotion applied to 48% of their online orders. Our top two performers, each with over $400,000 in online revenue during OND 2020, had 77% and 57% of orders use a discount or promotion. In contrast, the 20 clients with the least amount in e-commerce sales had on average 13% of their purchased orders use a discount or promotion. When analyzing the data for all of our clients during this period, there was a strong and significant positive correlation found between money generated from online wine sales and the number of orders purchased by customers using a discount or promotion, r(84) = .94, p < .001. To put simply, wineries who offer incentives to purchase their wines through promotions and discounts make more money from their webstores than those who do not.
These three strategies are easy to implement in Xüdle and are proven to tempt customers to shop with you over the next few months.
1. Free Shipping on Online Wine Sales
Inadequate shipping options are the number one reason for cart abandonment in e-commerce. A survey conducted by Forbes (Duvall, 2019) indicated that half of the respondents avoid retailers who do not offer free shipping, and as many as 77% abandon a purchase due to unsatisfactory shipping rates. On the other hand, a considerable 84% reported that they have specifically made a purchase because shipping was free. Not only are shoppers more likely to try a wine if shipping is free, but they are also more likely to make repeat purchases, and 30% indicated that they always increase the size of their orders if it qualifies them for free shipping.
Whether you offer free shipping on specific products, by bottle quantity, price thresholds, or limit the perk to club memberships, this discount can lead to brand loyalty and awareness, and can also provide an opportunity to boost your average order value.
2. Online Wine Sales Promotions
During OND, it is no surprise that heavily discounted prices influence purchases. Not only do sales promotions allow the opportunity for reluctant customers to give a brand a chance, but consumers are also more likely to be searching for deals when it comes to saving money on gifts. Even before the pandemic became a long-term reality, a survey in 2019 indicated that 59% of people expected to spend their holiday budget online. Moreover, 81% expected that promotions would influence them during the holiday season, with price discounts and free shipping being at the top of their wish list over other incentives such as BOGO and cashback offers (Deloitte, 2019).
The opportunities to create sales promotions are endless, but specific types of discounts can be applied directly to e-commerce channels with great success, as evidenced by our own clients’ sales. These include discounts for re-ordering wine, ordering a certain amount of bottles, joining the club and ordering the first shipment through the webstore, and incentivizing completion of orders by offering a discount to customers with abandoned carts. Sales promotions can also be utilized to reward customers that have spent a certain amount of money in your webstore over time, or based on their lifetime value.
3. $0 Gifts on E-Commerce Orders
Including a free item as part of an order is another great way to promote your wine brand. In one report (Business Wire, 2012), almost 90% of consumers said that they are at least somewhat likely to buy more frequently from an online retailer from who they received a free gift, and 65% of receivers said that they are at least somewhat likely to share their experience with others online. Psychological studies have shown that receiving an item for $0 encourages customers to purchase more of the main product that the free gift was attached to (Liu & Chou, 2015), as well as reduce the likelihood that any products are returned (Lee & Yi, 2019).
While free gifts can be anything from branded merchandise to bottles of wine, they do not necessarily have to cost a lot of money. With social distancing still playing a factor in many consumers’ daily lives, connecting with customers on an emotional level through small gestures and personal touches can go a long way in fostering loyalty. For example, offering free gift wrapping and sending a handwritten greeting/thank you note with every deliverable item could set you apart from the competition.
How can Xüdle help?
For a lesson on how to build these three strategies in the Xüdle admin and get some promotions live on your website during OND, register to attend our Holiday Discount webinar here. Alternatively, the Discounts section of our Help Center provides tutorials on each of these topics. Or, simply give us a call, we would love to help.
Note: Some states do not allow for $0 wine sales. Please refer to your compliance specialist for rules and regulations regarding wine shipping compliance.
Author: Michelle Ames, Customer Care Manager
Business Wire. (2012, November 13). Study Finds Free Gift with Purchase Drives Increase in Customer Retention, Incremental Sales for Online Retailers. https://www.businesswire.com/news/home/20121113005866/en/
Deloitte. (2019). Holiday Survey of Consumers. https://www2.deloitte.com/content/dam/insights/us/articles/6382_2019-holiday-survey/DEL_Holiday19_ConsumerSurveyFindings.pdf?nc=1
Duvall, J. (2019, August 27). Shipping is Critical to Keeping Online Shoppers Happy. Forbes. https://www.forbes.com/sites/forbestechcouncil/2019/08/27/shipping-is-critical-to-keeping-online-shoppers-happy/
IWRS. (2020). US Channel Splits Will Likely Be Permanently Impacted by Covid-19. https://www.theiwsr.com/will-current-shifts-in-consumer-behaviour-permanently-disrupt-the-beverage-alcohol-industry/
Lee, S., & Yi, Y. (2019). Retail is detail! Give consumers a gift rather than a bundle: Promotion framing and consumer product returns. Psychology & Marketing, 36(1), 15–27.
Liu, H.‐H., & Chou, H.‐Y. (2015). The effects of promotional frames of sales packages on perceived price increases and repurchase intentions. International Journal of Research in Marketing, 32(1), 23–33.
Posted on April 29, 2021 in News and Releases
With the goal of showcasing multiple tasting rooms while leading the guest gracefully to their most frequently visited pages, we launched the totally revamped Callaway Winery website.
Located in Temecula, CA, Callaway Winery was founded in 1974 and was the first winery to open its doors in the Temecula Valley.
User Behavior Matters
We don’t just design beautiful websites, we drive traffic. Spending time researching user behaviors allows us to customize your website to meet the true needs of your site visitors. Are guests visiting your site to join your wine club? Or do they just want to know your tasting room hours of operation? How many times do your members visit their special wine club member only pages? These are just a few pieces of data that we utilize to maximize the site’s functionality.
Every website should have highly specific goals and Callaway Winery did not disappoint. Using the goals, we designed the site to casually move the user down the appropriate path. This casual process returns high rewards – like wine purchases, restaurant reservations and tasting bookings.
But don’t take our word for it, check out the full site at CallawayWinery.com
At Xudle, we recommend updating your website at least every three years. If it’s been awhile and you want some fresh eyes on your content and design, reach out to us! We have affordable options with major impact too.
Posted on April 28, 2021 in Tools and Tips
Is Your Tasting Room Ready for your summer selling season?
Ramping up for the busy season is always fun – but often times optimizing your POS is overlooked over the hustle and bustle of every other task. To make sure your tasting room team is set up for success, check out our 5 point checklist for POS optimization.
1. Hardware & Network For best X-POS performance, confirm your internet connection is reliable and optimized and you are running the latest app version. We recommend (where possible) providing guests separate WiFi network access to avoid network slowdown and performance issues.
2. Products and X-POS Favorites When was the last time you updated your X-POS favorites? Are you preparing for an upcoming release? Update your X-POS Favorites to reduce checkout times on a busy weekend in the tasting room by keeping your most popular items on the X-POS home screen.
3. X-POS Discounts Confirm all discounts offered through your tasting room are still active. Selecting the X-POS Use Only box in the discount setup will populate the discount in the Discounts menu of the X-POS.
4. Gratuity If your gratuity policy has changed, you can easily enable or disable gratuity acceptance from the X-POS Settings menu under Payment Terminal. While you are updating your settings, make sure to confirm your preferences and manager permissions in the X-POS Register Settings.
5. Club Signups The wine club kiosk is a custom URL that allows you to go paperless for club signups. Because this is a URL and not an app, you can use any tablet with an internet connection. We recommend an inexpensive device you can hand over to the customer. This keeps your X-POS devices available for processing transactions. Don’t know your custom URL? Just contact us.
Looking for a contactless club signup option? Create a QR code for your webstore club signup page. This allows your customers to scan and sign up without handling any devices. Google Chrome has a quick QR create option in the address bar, or you can utilize any number of custom QR code generators out there. Create, print, and place on your tables and bar.
As always, collaboration with our clients is how we innovate and improve the system. If you need additional training, have product suggestions or just want to chat, make sure to reach out to email@example.com and we can schedule a free call.
Not a Xudle client? Schedule a call with us to learn more about how we can elevate your guest experience without elevating your workload.
Posted on October 20, 2020 in Tools and Tips
Prepare, prepare, prepare! Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
One thing is for certain in these uncertain times – this holiday season is going to see a marked increase in winery e-commerce shopping. Take into consideration who your customers are and how they are shopping as you start preparing your holiday offers, wine club promotions, and gifting programs. Consumers are not predicted to start shopping any sooner than normal, so there is still ample time to sharpen your axes!
Here are our top 5 ways you can prepare your winery’s e-commerce site for the upcoming holiday sales season:
Wine E-Commerce Tip #1:
Make sure your online store is up-to-date and informative.
While Millennials are the generation to watch regarding wine consumption, the numbers do not lie – Generation X and Boomers are still at the table, drinking their share and joining your winery’s wine clubs.
Your winery online store should not only be visually appealing – clean, organized and user-friendly, but it should also be extremely relevant.
Some questions to consider:
- When was the last time you updated your product images? Is it time for a refresh?
- Do your products have an appealing description including food pairing recommendations, winemaker notes, or serving suggestions?
- Does your online store landing page have clear call-to-actions, prompting your users to continue on through the purchase process or to join your wine club?
If you are looking to update your online store, now is a perfect time. Whether it is simply a few fresh photos on your landing page or a completely custom update, the Xüdle Design Team is here to help. Just submit an inquiry and we will be in touch.
Wine E-Commerce Tip #2:
Plan for a continued increase in winery web sales.
Winery e-commerce is more important than ever.
Silicon Valley Bank released its annual State of the Wine Industry Report earlier this year with the tagline – 2020 Outlook: The US Wine Industry Will be Challenged Over the Next Five Years – with no idea of how apt that statement would prove to be. Who could have predicted COVID-19 and ever-changing pandemic winery regulations, unprecedented wildfires devastating wineries and vineyards up and down the West Coast, and all the related uncertainties?
Prior to COVID, the forecast for direct-to-consumer wine sales was showing slowing (but still positive) growth. As of July 2020, US off-premise wine sales were up 27.6%.
Wine E-Commerce Tip #3:
Consumers are expecting some deals – make sure your offers make sense.
Wine Club members and guests alike are still looking for unbeatable holiday specials, and it is prudent to keep this in mind during the last few months of the year. A mistake seen often is overcomplicating the offer or promotion. A winery might think bigger is better, but without a doubt, the deals that bring the greatest return are often the simplest. Think free shipping on $50 or more, buy one, get one, or simply a percentage off a certain product or category. Keep it simple.
If you need help with setting up a promotion or discount for your winery’s e-commerce, schedule a 30-minute call with one of our team members – we are happy to help.
Wine E-Commerce Tip #4:
Flash sales still seal the deal.
Flash sales have become standard over the last few years, and they still work for selling high volumes in a short amount of time. Make sure you are using social media and marketing tools to your advantage and consider offering separate promotions in different platforms. When it comes to promotions, trial-and-error will let you know what your customers want.
Wine E-Commerce Tip #5:
Leverage Google Analytics to make your next move
Just recently Xüdle enhanced its capabilities with Google Analytics, allowing more opportunity to track e-commerce conversions than ever before. And if you didn’t know already, we’ve been tracking your winery’s e-commerce performance using Google Analytics since you signed up with Xüdle. If you need access to your account, just let us know and we will share it with you.
Dig into your data to better understand the buying habits of your wine club members and guest customers alike. Alter your product display, change out photos, and enhance your product descriptions if your analytics are showing sluggish results.
We wish you much luck this season and please let us know if we can assist with any of your e-commerce or digital marketing needs. We’re here to help.